BANGKOK, Thailand – The future of mobility in Thailand will clearly be more autonomous, said Peter Galli, vice president of communications for Nissan in Thailand, at the recent Techsauce Global Summit 2019.
During a panel discussion entitled 'Autonomous Vehicles, Are We There Yet?', industry experts and executives shared their view for the future of autonomous vehicles in Thailand as the race to revolutionize transportation with self-driving cars continues to heat up. On Nissan's part, Galli said that the autonomous technology will play key roles in shaping the region's city development, and Nissan is at the forefront of this cutting-edge tech trend.
"The autonomous vehicle is undoubtedly on its way to the region. While myriad of driver assist technologies can already be found in Nissan vehicles today, we clearly need to explore what the transition from assisted driving technology to fully autonomous vehicles could entail – in terms of societal and economic impacts – underpinning how these vehicles can shape our city and vice versa," Galli said.
Galli further explained that legal frameworks must also be taken into consideration to create an ecosystem that caters to the automated technology adoption in Thailand and across the region. At the same time, safety and regulatory issues are currently under discussion and development with governments across the world.
While there is still a long journey ahead in autonomous vehicle implementation, Nissan has already taken leading roles in introducing technologies that will lay a strong foundation for tomorrow's fully automated driving adoption. These include a ProPILOT Assist, a driver-assist system that helps keep the vehicle centered in its lane, navigate stop-and-go traffic, maintain a set vehicle speed and a set distance to the vehicle ahead, and a Forward Emergency Braking (FEB) that will analyze the distance between the vehicle and the car ahead, then signal an instant alert that helps avoid a possible collision.
Additionally, Nissan is in parallel continuing with the research and development of an Invisible-to-Visible (I2V) technology – an augmented reality interface that is able to track the vehicle's immediate surroundings and anticipate potential hazards or obstacles ahead of a blind corner – all displayed seamlessly to the driver to support a confident driving experience.
"These innovations clearly showcase Nissan's commitment to meeting the changing demands of our customers here in Thailand and across the region today – and those of tomorrow. Nissan continues to deliver innovative autonomous technologies as well as autonomous vehicles themselves, which is in line with its commitment in building a better future for Nissan customers where cars are their partners, and drivers feel more confident and more connected," Galli concluded.
The panel agreed that the road to autonomous driving in Thailand requires a collective effort by all stakeholders to help build the right ecosystem, including developing infrastructure and crafting policies that will help drive the adoption of unmanned technology in the Kingdom.
# # #
About Nissan Motor (Thailand) Co., Ltd.
Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with "Nissan Intelligent Mobility". The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
For more information, please contact:
Kamolchanok Charoenjindarat
Nissan Motor (Thailand) Co., Ltd. – Communications Department
Tel +66 (0) 2339 3400 Ext. 4113-4114 / Fax +66 (0) 2253 1022 www.nissan.co.th
Athipon Chiarawatchai
TQPR (Thailand) Co., Ltd. – Consultant
Email: tae@tqpr.com
Tel +66 (0) 2260 5820 Ext. 127
