BANGKOK, Thailand – Nissan Thailand brought excitement to Bangkok's streets with "Nissan KICKS in Town", featuring 30 the All-New NISSAN KICKS e‑POWER exploring key destinations across the city. The event gave participants a chance to experience e‑POWER technology, which delivers 100% electric-motor-driven performance without plug-in charging. It brought Nissan's "Every Minute Matters" philosophy to life, encouraging people to make the most of their time while enjoying uninterrupted journeys without having to stop and wait for charging.
Takaaki Yanagi, Senior Vice President, Nissan Thailand, said, "KICKS in Town reflects what we aim to deliver to drivers every day: driving excitement, confidence on the road, and the flexibility to make the most of every moment through our unique e‑POWER technology. Because at Nissan, Every Minute Matters."
30 Vehicles, Two Routes: Discovering Bangkok from a Different Perspective
Starting at Asiatique The Riverfront, the KICKS in Town event brought together 30 the All-New NISSAN KICKS e‑POWER before splitting into two specially designed routes that reflected the diversity of urban lifestyles. Both routes let participants experience the vehicles' driving performance while discovering Bangkok's attractions from different perspectives.
The first route, "Urban Drive & Green Escape," took participants through several of Bangkok's key landmarks, including Bangkok Bridge, Krung Thep Aphiwat Central Terminal, Victory Monument, and MBK Center, before arriving at Chulalongkorn University's Centenary Park. There, participants spent 45 minutes enjoying activities amid greenery in the city center.
Meanwhile, the second route, "City Discovery & Lifestyle Exploration," offered another perspective of Bangkok, taking participants along Utthayan Road, across Rama VIII Bridge, and through Charoen Krung Road before stopping at the vibrant Song Wat neighborhood. Participants could explore the area, visit cafés, take photos, and discover the charm of a historic district where old-world character meets contemporary urban life.
Throughout both routes, participants also experienced the driving strengths of the All-New NISSAN KICKS e‑POWER across a variety of Bangkok traffic conditions. The smooth, responsive acceleration from its electric-motor drive, agile handling that made the vehicle easy to maneuver through city streets, and the added comfort of driver-assistance technologies helped make urban driving both enjoyable and more relaxed.
Beyond the behind-the-wheel experience, the two routes also invited participants to see urban journeys from a different perspective. A great journey is not only about reaching the destination, but also about making the most of the time and creating meaningful experiences along the way.
The e‑POWER of 45 Minutes Challenge: How Would You Spend 45 Minutes?
One of the event's key highlights was "The e‑POWER of 45 Minutes Challenge," designed to bring the "Every Minute Matters" philosophy to life through real experiences. Participants were asked a simple question: "If you had 45 minutes, how would you choose to spend them?"
Participants were encouraged to share their own 45-minute experiences through Instagram Stories or Facebook Stories and join the Instagram Add Yours Challenge to inspire others to exchange ideas and discover meaningful ways to make the most of their time.
e‑POWER and ProPILOT: Bringing Greater Flexibility to Every Urban Journey
At the heart of the New Nissan KICKS e‑POWER is a combination of automotive technologies designed around real-world driving needs, especially for urban lifestyles that call for agility, comfort and enjoyable driving.
With e‑POWER, 100% of wheel propulsion comes from the electric motor, while the engine generates electricity. This delivers instant response, smooth acceleration and the quietness of electric-motor driving, without the need to plug in to charge externally, adding greater flexibility to everyday journeys.
Another key technology is ProPILOT, Nissan's driver-assistance system, introduced to the Thai market for the first time in the New Nissan KICKS e‑POWER. ProPILOT helps drivers maintain a set speed, keep a safe following distance from the vehicle ahead, and stay within their lane. The system is designed to reduce driving workload and enhance comfort in various driving conditions, including slow-moving traffic and long-distance journeys. Drivers must, however, always remain attentive and in control of the vehicle.
By combining these technologies with the versatility of a compact SUV suited to city driving, the All-New NISSAN KICKS e‑POWER complements different aspects of everyday life, from daily commutes and weekend activities to discovering new experiences around the city.
From KICKS in Town to "7-Day Freedom Drive": Extending the KICKS e‑POWER Experience to Everyday Life for Up to Seven Days*
Nissan Thailand continues to reinforce its "Every Minute Matters" philosophy, encouraging people to spend their time on the things they love and experiences that truly matter, because with e‑POWER, "Life Moves Forward. No Need to Wait to Charge."
The "7-Day Freedom Drive" campaign further extends the KICKS e‑POWER experience into everyday life, allowing the All-New NISSAN KICKS e‑POWER to be experienced for up to seven days, with an experience valued at THB 7,350 at no cost.
Those interested in participating in the "7-Day Freedom Drive" campaign can visit Nissan Thailand's official Facebook page at https://www.facebook.com/NissanThailand.
*Terms and conditions apply. The redemption period runs from now until 30 November 2026 at participating Drive Car Rental branches only.
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For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
E-mail: Communications@nissan.co.th